As Design Lead at Brixton Brewery, I evolved the brand's visual identity—strengthening its impact and creating a more cohesive, dynamic system. The strategy was gradual evolution over sudden reinvention—elevating the brand while respecting its existing identity and loyal fanbase.

I reviewed the brand's visual world, evolved and unified existing assets, developed new graphic systems, and created guidelines to ensure consistent application. I then led the rollout—designing key applications myself and art directing the design team on wider implementation.

The identity needed to work seamlessly across scales and mediums—from packaging and print to events and digital, from intimate touchpoints to large-scale activations. Selected projects below showcase the system in action.