Following a meeting that veered off-topic into a discussion about how pigeons embody the spirit of Brixton, we decided to launch a tongue-in-cheek campaign to make them the neighbourhood's official mascot.

To rally support, we created a limited-edition beer (Pigeon Pale), branded merchandise, and bespoke jewellery in collaboration with artist Sam Ozanne. I developed the campaign identity including the beer label, promotional materials, and collateral for the launch event.