WE WORK HARD

BRAND: BRIXTON BREWERY
COLLABORATOR: M.C. OVERALLS
ROLE: DESIGN LEAD (DESIGN & ART DIRECTION)
CATEGORY:
MERCHANDISE DESIGN, ILLUSTRATION

United by a shared appreciation for craft, Brixton Brewery and one of the UK's oldest workwear brands, M.C. Overalls, joined forces to create the brewery's first fashion collaboration.

Working with the M.C. Overalls team, I designed a central pattern that incorporated both brands' identities—colour palettes, graphic assets, and M.C. Overalls' tagline 'We Work Hard.' From this foundation, I developed the fabric pattern, apparel designs, patches, and beer labels, coordinating with both brands and suppliers throughout production.