SW9 RINGS

BRAND: BRIXTON BREWERY
COLLABORATOR: SAM OZANNE
ROLE: DESIGN LEAD
CATEGORY: PRODUCT, ART DIRECTION

In collaboration with jewellery designer Sam Ozanne, I designed two statement rings for Brixton Brewery—pieces created to spark conversation in the marketing world while celebrating the iconic, weird, and wonderful spirit of Brixton.

Initial concepts drew from the local architecture woven throughout Brixton's beer designs. However, when the brewery began work on Project Pigeon (the campaign to make pigeons Brixton's official mascot), it became clear the neighbourhood's most prolific resident needed to take centre stage.

For the second piece, we transformed Brixton's iconic linear logo into a classic block ring—as bold and unapologetic as the neighbourhood itself. The design was inspired by the chunky gold rings sold at Brixton Market, a constant presence in the brewery's photoshoots and campaign imagery.